Naturo Earth's hydrating facial serum instantly melts into the skin to help maintain water balance, boosting the skin’s ability to retain moisture for a more youthful appearance. This Rose Hyaluronic Gel Serum gives fresh and dewy feeling in the morning. The key ingredient in this hydrating facial serum, is hyaluronic acid. Hyaluronic acid has been shown to hold up to 1000 times its own weight in water, making it a very powerful hydrator.